Founder, Fashion Designer, entrepreneur
Thanks for visiting the site. I started Region in 1998 while working as an Assistant Designer in New York’s fashion industry. This was my second business, my first was bespoke women’s gowns and formal wear. In Region’s first years we sold t-shirts, skirts, and accessories by vending at street fairs and trade shows throughout New York City on the weekends. I would think up designs on my train ride to work. I still remember my first event, The Black Expo at the Javits Center in NYC. It was the place to be back then. I sold out the first day! My brother printed up more t-shirts for the next day and we sold out again. That’s when I knew I had something, and we expanded from there.
I needed a home base but did not want to own a storefront. So, I taught myself how to be a web designer. I built my first website (when dial-up was still a thing) to promote and sell my designs. I still design interactive websites and teach others how to do the same for their businesses.
After years of growing Region’s customer base and creating innovative self-affirming designs for 16 years, I shut Region’s doors in 2014. I shifted my focus and started a vlog called Cover me Chic to teach others to sew. I wanted to enable everyone to have the skills to feel great in their clothes.
Six years later, I’m relaunching Region because it’s still such a central part of who I am and part of what I want to share with the world. I want to continue to create for the community I hold dear. Shop on and find what speaks to you.