Zahiyya

Peace Fam!

Thanks for visiting the site. I started Region in 1998 while working as an Assistant Designer in New York’s fashion industry. This was my second business, my first was a bespoke women’s gowns and formal wear company. In Region’s first years we sold t-shirts, skirts, and accessories by vending at street fairs and trade shows throughout New York City on the weekends. I would think up designs on my train ride to work. I still remember my first event, The Black Expo at the Javits Center in NYC. It was the place to be back then. I sold out the first day! My brother printed up more t-shirts for the next day and we sold out again. That’s when I knew I had something, and we expanded from there.

I needed a home base but did not want to own a storefront. So, I taught myself how to be a web designer. I built my first website (when dial-up was still a thing) to promote and sell my designs. I still design interactive websites and teach others how to do the same for their businesses.

After years of growing Region’s customer base and creating innovative self-affirming designs for 16 years, I shut Region’s doors in 2014. I shifted my focus and started a vlog called Cover me Chic to teach others to sew. I wanted to enable everyone to have the skills to feel great in their clothes.

Six years later, I’m relaunching Region because it’s still such a central part of who I am and part of what I want to share with the world. I want to continue to create for the community I hold dear. Shop on and find what speaks to you.